Skip to content
PowerUp Summit

The Year's Most Popular Films Urged Us to Eat the Rich Yet Again. We Continue to Ignore the Message.

A familiar theme permeates a host of 2025's blockbuster hits. This notion which extends back in time to the days of Charlie Chaplin. In James Gunn’s *Superman*, the villain is a envious, ruthless billionaire exploiting his vast wealth to defame Earth's mightiest protector while manipulating world events for personal gain. Within the dinosaur sequel *Rebirth*, the bad guy is a wealthy pharmaceutical heir squandering vast sums to throw the heroes into a monster-filled death trap for personal amusement. In Disney's *Zootopia 2*, the villains are a dynasty of extremely affluent lynxes who appropriated a well-meaning mother's altruistic invention and pinned the blame on her for murder, purely for their financial benefit.

A Legacy of Cinematic Elite Villainy

In the remake of *The Running Man*, the antagonist embodies a rich antagonist running a TV network that profits hugely by exploiting and murdering people living in abject destitution, while employing deepfakes and a well-honed propaganda machine to label them as avaricious, indolent, terrifying criminals. The Oz-based film *Wicked* doesn’t emphasize wealth disparity in such a blunt manner, but its antagonists live in clear extravagance while preying upon and oppressing Oz's most vulnerable population, pushing them out of jobs and toward imprisonment or servitude. *Ne Zha 2*, the year's top box-office hit, sets the resourceful people of a struggling farm town against condescending upper classes who dwell in lavish gleaming towers in the sky. Interestingly, the zany humorous remake *The Naked Gun* focuses on a billionaire's plan to bring about global armageddon — for his own profit, of course.

There’s nothing particularly surprising in a run of movies presupposing that rich people have too much power, are devoid of conscience, and a bottomless, entitled desire for more wealth. "Elites are the bad guys and scrappy underdogs are heroes" as a concept dates back to the birth of movies, with the Little Tramp's adventures setting his perpetually impoverished Little Tramp character against tycoons, bosses, and inept, drunken millionaires. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that revised that very premise for the era of the exploitative, damaging entrepreneurial bad guy, the whole legacy of cinema is replete with "eat the rich" stories, which take it for granted that affluence is contrary to core morality, and exalt the overthrowing, routing, and sometimes demise of the rich and powerful.

The Outlet That Alters Little

However, inexplicably, we never actually consuming the elite. Whenever elected officials respond to a public shooting event by blaming graphic media, I roll my eyes, because if people really were that susceptible — if repeated viewing to an idea via media was enough to cause it to infiltrate the public consciousness — certainly American society would not continue to worship billionaires. And yet the daily reports reveals regularly that a frightening percentage of Americans subconsciously associate wealth with intelligence and importance, even after decades of history's most popular movies communicating the opposite.

Actually, it looks as though the endless parade of class-conscious storylines in American cinema has created a relief valve that hinders substantive reform. Provided with a steady diet of predominantly triumphant stories where the everyman triumphs, while the billionaires are stripped of power and embarrassed, everyone can leave the theater feeling good about good conquering evil. These stories are like moral fairy tales, suggesting that institutions function, and that plucky heroes will weed out any malicious actors among the largely hard-working, virtuous, deserving wealthy who lifted themselves by their bootstraps.

An Angrier Edge in 2025

Although 2025's movies are not novel in that sense, they do follow some contemporary patterns among class warfare stories: They’re getting more enraged, sharper, more targeted, and seemingly more lethal. It is no longer satisfactory nowadays to see rich people learn a useful lesson about modesty, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they exploited, like in 1983's *Trading Places*. In 2025, selfish, cruel rich individuals were slaughtered by fantastical monsters (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were obliterated on a distant sphere (*Mickey 17*) and gunned down point blank on national television (*The Running Man*). They were stabbed to death with a improvised weapon (*Companion*) and bludgeoned by an ambitious rival (*Him*).

"Very few of 2025’s extremely affluent villains get the driven away in cuffs ending, perhaps because it’s become so apparent that rich people live by a separate justice system, and are highly probable to negotiate their release."

The "off to face justice" ending fails to deliver anymore. Conversely, these villains are likely to perish at the conclusion of their movies, often in particularly brutal, poetic ways.

Key Exclusions

A few stories differ, undoubtedly. Lex Luthor in *Superman* is merely disgraced, revealed, and dispatched to prison. Evil mastermind Julian Dillinger in *Tron: Ares* winds up confined to the computer world, teasing that he is being saved for possible sequels. Korda in Wes Anderson's *The Phoenician Scheme* forfeits all his money and is transformed as a person. The Lynxley family members in *Zootopia 2* are exposed as culprits, but they don’t meet|avoid

Written by

Mikayla Moore

Elara is a tech strategist passionate about digital innovation and empowering businesses through emerging technologies.

PowerUp Summit

Type to search articles.